Always, the best way to encourage people to link to your website, providing consistence, new, compelling and useful Content, content and content. Creating relevant and useful content; such as about your products, industry, current market information with keyword oriented useful content will likely influence your website more than any of the other factor discussed here. After the Google Penguin update, regularly posted quality content is the recommended method to getting more traffic to your website.
And you should post at least 2 new articles per week, more being better, as Google will favour websites with frequent update that contains unique content. And if your website offers good content, other websites will naturally want to link to you as well. While posting articles, don’t forget to write Title tag and Meta Description to your articles with principles, and don’t forget to include your desired keywords or phrases.